Privacy Policy

Privacy Policy

We at Lightneer Oy respect your privacy and will safeguard it by complying with this privacy policy. In this privacy policy we describe what kind of data we may collect of you in connection with your use our games provided on a mobile platform (for example, iOS and Android), website (including www.lightneer.com and www.bigbanglegends.com) and related services (collectively “Services”) and our practices for collecting, using, managing, protecting and disclosing such data.

By using our Services, you agree to the processing of your data in accordance with this privacy policy. If you do not agree to this privacy policy and the practices described herein, please do not access and / or use the Services.

Please note that this privacy policy is limited to data collected by us related to your use of the Services. We are not responsible for the actions of third parties, the content of their websites or services, the use of data you provide to them or any products or services they may offer.

We may amend this privacy policy from time to time by posting a new version online so please review it frequently. Your continued use of the Services after the posting of a new version is deemed as your acceptance of the modified terms.

We do not collect personal data from children under 13. If you believe we have inadvertently collected such data, do contact us so we can remove such data.

Please note that in addition to us also our partners, and in particular Unity, may process your personal data. This processing by our partners is described in this privacy policy and the privacy policies of our partners referred to in this privacy policy.

By using our Services, you hereby give your consent to and agree that we may process your data outside the country where you live in (for example if you are an EU citizen, outside the EU or the European Economic Area). This can happen if, for instance, the service provider of our hosting services or analytical services is located outside your country. In such cases, we will take steps to ensure that your personal data is processed lawfully and in accordance with this privacy policy. If you do not accept your data being transferred, please refrain from using the Services.

 

What data do we collect and why?

In connection with the Services, we may collect personal data that identifies you as an individual (i) if you submit such data to us (for example by registering for newsletters, competitions or sending us e-mail queries regarding the Services); or (ii) in connection with your downloading/installing games and applications, purchasing products or services and your use of the Services.

The kinds of personal data which we may collect include: (i) your name (ii) your email address, phone number and other contact information; (iii) your user name or any other name you use to identify yourself in any Services; (iv) information about the device(s) which you use to access the Services, like IP address, unique device identifier generated from the device MAC/IMEI/MEID or equivalent, advertising ID (such as the Apple IDFA or the Android Ad ID), operating system, browser type, hardware or mobile device details or other such technical information; (v) information of your use of our Services, like when and how you use the Services and your coarse geographical location based on your device IP address (where we are permitted by law to process this information); and (vi) other personal information required in order to help you with any queries or support matters you may need assistance with via our forums or customer support service.

We may use the above data to (i) provide Services and/or information to you; (ii) deliver more personalized Services to you; (iii) improve our Services; (iii) contact you; (iv) send you a newsletter if you have subscribed for one; and (v) process your data for the purpose of targeting digital advertising to you also in third party services (like Facebook). Based on your consent, we and our selected partners may use your contact information, such as your email address to inform you about certain products and services.

We may occasionally send you push notifications through our mobile Services to send you game updates, high scores and other notifications related to the Services that may be of importance to you. You may at any time opt-out from receiving these types of communications by turning them off at the device level through your settings.

What data our partners collect and why?

Our game is built using Unity, a game engine which requires access to some technical information about the player’s device in order to work properly: device manufacturer, hardware components, device and network identifiers, user language etc. The collected technical data is sent to Unity and we have no control over how Unity uses such information.

We may use analytical services and other tracking tools (such as Unity Analytics and AppsFlyer) in connection with our Services, to monitor and collect data about player activities within the game, which analytical services and tools enable us to collect your IP address, anonymous User ID, time stamp, developer key, application version, device identifiers (such as Apple IDFA, Android Ad ID), usage data and your prefencences relating to our Services as well as information on your device properties. (such as device model, manufacturer, OS version and network status, i.e. WiFi, 3G etc). Based on this data we may create statistics, provide better services to our customers by understanding your preferences, better respond to your comments and questions and provide customer service, perform troubleshooting as well as analyze and further develop our Services.

Unity systems automatically collect an IP address when you access the game. IP addresses can be used to learn about the general location (e.g. city, state and country) of your point of access to the web. You can also choose to share the specific location of your device by permitting the game to access it through the GPS functionality on your device. If you do not want to share your specific location, please adjust your device settings not to allow the game to access your location data.

Please see the Unity privacy policy for more details on Unity’s collection and use of your information. Unity Analytics does not currently offer an opt-out to users of developer apps and games. If you do not want your information collected by Unity, you need to stop using the game.

Please see the AppsFlyer privacy policy for more details on AppsFlyer’s collection and use of your information or to opt-out of AppsFlyer tracking.

Website analytics data, cookies and other identifiers

We use analytical services and other tools (such as Google Analytics) in connection with our websites (www.lightneer.com and www.bigbanglegends.com) which enable us to collect your IP address or other identifier, usage data and your preferences relating to our services as well as information on your device properties. Based on this data we may create statistics, provide better services to our customers by understanding your preferences, as well as analyze and further develop our Services. You can disable Google Analytics with this add-on tool.

Certain parts of our Services and in particular our websites (www.lightneer.com and www.bigbanglegends.com) may use cookies and other identifiers (such as clear gifs or pixel tags). A cookie is a small text file that is sent and stored on your device. With cookies and other identifiers we and our partners can technically enhance your user experience and collect analytics data. You may delete the cookies from your device after using our Services. If you disable cookies on your browser, some parts of our Services may not function properly. Please note that cookies and other identifiers may also be used to target advertising to you within our Services as well as in third party services (like Facebook).

If you wish to opt-out of third party analytics and tracking services you may click on the following link for more information: http://www.lightneer.com/partner-opt-out/

Ad Networks

We reserve the right to use and disclose the collected, non-personal data for purposes of behaviorally targeted advertising by us or our partners and contractors.

We may employ third party ad serving technologies that use certain methods to collect information as a result of ad serving through Services. These third parties may collect and use data, for such purposes, including but not limited to, data such as IP address, unique device identifier generated from the device MAC/IMEI/MEID or equivalent, advertising ID (such as the Apple IDFA or the Android Ad ID). The foregoing data may be used and disclosed in accordance with this privacy policy and the privacy policy of the third party providing the ad serving technology.

If you wish to “opt out” of targeted advertising, click the following link: http://www.lightneer.com/partner-opt-out/. Please note that if you choose to “opt out” it does not mean that you will no longer receive advertising. It just means that the advertising you see displayed will not be customized to you and your interests and may be less relevant to you.

In addition, you may see our mobile games advertised in other services. After clicking on one of these advertisements and installing our mobile game, you will become a user of our Service. In order to verify the installs, we may have to share a device identifier with the advertiser.

Data security and sharing

All of your data is protected in accordance with generally acceptable industry standards and although no system is 100 % secure, we take reasonable steps to safeguard your data from unauthorized access. We may use partners and contractors to process data for us in accordance with this privacy policy and in such cases we take steps to ensure that your data is kept secure.

We may share personal data and your coarse location based on your consent. We may also share personal data with our partners and contractors who process such data for us in accordance with this privacy policy. In addition, we may disclose personal data to our affiliates, if any, for the purposes of this privacy policy.

We may also share personal data if we are compelled to do so by law, regulation or based on a request from competent authorities or when we face exceptional situations, such as detection or prevention of misuse or criminal activities.

We may publish aggregated or de-personalized data based on our users’ information (such as statistics) provided that such information does not identify you.

External links

Our Services may contain links to external sites, such as Facebook and Twitter and link content from external third party sources. Please note that the use of such third party sites or content is subject to the privacy policies and usage terms of the third party in question instead of our own terms and we do not have control or assume any liability over such content.

Right to verify your information

You have the right of check what kind of personal data has been collected by us. Upon your request, we will modify, remove or supplement any incorrect, unnecessary, incomplete or outdated data. You may have your data updated, removed and/or checked by contacting us at below email address.

Data Retention

We will retain your information for as long as your account is active or as needed to provide you with the Services. If you wish to cancel your account or request that we no longer use your information to provide you with the Services, contact us at below email address. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Contact information

The data controller is Lightneer Oy, having its address at Fredrikinkatu 34 A 9, 00100 Helsinki, Finland, business ID 2710782-8. Should you have any questions regarding this privacy policy or the processing of your personal data, please contact us at marketing@lightneer.com.

Last updated:  17th March 2017