PRESS RELEASE

2nd May 2017

MAKING LEARNING FUN: BIG BANG LEGENDS LAUNCHES IN HONG KONG

Angry Birds and Rovio veterans teamed up with the brains from CERN and Oxford to create the best science learning game on the planet, Big Bang Legends. The first game by Finland-based learning game studio Lightneer, integrates both casual and fun gameplay with educational content about particle physics. The Game launches on Android for the first time on 2nd May in Hong Kong, and will be available for a free download from Appstore and Google Play in Hong Kong, Macau, Taiwan, Singapore, Thailand, Vietnam and Philippines.

Having formerly shipped several global #1 hit games, the Big Bang Legends team is ambitious to bring this gamification of learning to Asia, choosing Hong Kong as its first stop for its Android game release.

Peter Vesterbacka, Co-Founder of Lightneer, says “I visited and gave a talk in Hong Kong last week, as part of the Finland 100 celebrations. I was overwhelmed with the excitement and opportunities for fun learning in Hong Kong, and we decided that we need to bring the game to the Hong Kong region immediately.”

Big Bang Legends app is free to download. For a monthly subscription of 8.50 HKD, users can go ad-free and gain access to exclusive video learning content tailor-made by expert professors from Oxford & CERN. Game levels consists of puzzles and mazes, various kinds of antimatter monsters and collectible rewards. The periodic table becomes familiar when collecting and upgrading all 118 unique characters with special superpowers, and by playing, learning the element names and symbols has never been more fun.

Lauri Järvilehto, the CEO of Lightneer says: “We want to make the playful and inclusive Finnish education model accessible to everybody in the world to get great learning results through fun learning.” “Five years ago we’d joke that one day we’ll teach quantum physics to five-year-olds. Now we’re seeing five-year-olds playing Big Bang Legends and having conversations about quarks, protons and atoms. It’s pretty amazing.”

WORLD’S TOP GAME DEVELOPERS TEAMED UP WITH WORLD’S TOP SCIENTISTS

Lightneer’s team consists of Finland’s game industry veterans with backgrounds at companies like Rovio, Digital Chocolate and Gameloft. Lightneer’s advisory board includes global gaming and science legends such as Oxford Professor Marcus du Sautoy, CERN Head of Global Outreach Rolf Landua and former Mattel and Sega CEO Tom Kalinske. Lightneer has an official partnership with CERN that states both parties’ interest to make science learning more accessible and fun worldwide.

MEDIA CONTACT FOR INTERVIEWS:
Summer Jia, sjia@we-worldwide.com, D: 852 2578 2730, M: 852 5425 5233, Vivien Choi, vchoi@we-worldwide.com, P: 852 2578 2793, M: 852 6284 5786

 

PLAY BIG BANG LEGENDS:

Android: http://m.onelink.me/b398e530

iOS: http://m.onelink.me/a600d14d

 

marja

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